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Curated Clothing for Outdoor Fun

Custom Borah Jerseys & Bibs

Borah is based in Coon Valley Wisconsin. They work with us to create designs with the perfect look and fit for The Bicycle Doctor Nordic Ski Shop customer. 

Check out our eye catching designs and show your local bike shop pride at your next ride or race. 

Velocio Clothing

Shop employee Lindsey Roder and her husband Tony stumbled across Velocio Clothing when researching kits designed for hot weather. After multiple trial runs leading up to 225-mile Ride Across Wisconsin, Lindsey found the Velocio kit gave her the most confidence facing hot conditions.

Velocio is a brand you want to get to know. Their Ultralight jerseys are made of 100% recycled materials. Their products are shipped in compostable bags. Their ambassadors - Rebecca Rusch, Ted King, Jack Thompson, and Olivia Dillon are some of the coolest adventurers out there!

Velocio: Best Bibs EVER

Many women shy away from wearing bibs, but after 225 miles in one day during Ride Across Wisconsin, Lindsey and Bike Doc customer Danielle will tell you the extra support and comfort far outweighs the fear, and Velocio's signature Fly Free technology makes bathroom breaks quick and easy. Read about women's riding teams, who had the same feedback as Lindsey and Danielle.

Lindsey's husband Tony rode Ride Across WI in the Concept Bib which has an exlusive chamois, designed to "float." With fewer seams and chafe points, it has a fluid motion during pedaling. In fact, Tony didn't even think about replying chamois cream for the rest of the 225 miles ride. That is the sign of a perfect bib: no chafing, no wet diaper feeling, no hot points, and no discomfort on the saddle at all.

For the Planet

The Velocio jersey collection is made from recycled fabrics and, increasingly, the bib short collection is following suit. It's the only cycling apparel brand that gives 1% of its revenue to environmental causes.


Spring in Wisconsin doesn't necessarily mean sunshine. Don't get cooped up inside due to wind, rain or chilly temps. We'll talk you through our favorite layering options. 

Stay Active

We are outdoor sports enthusiasts. There's no such thing as bad weather - you just have to dress appropriately! 

Wisconsin requires layers

Often when you begin your ride, it's much cooler than the temps expected for later on in the day. It also might take a good hill climb or two to really warm you up. Pearl Izumi's convertible jackets and long sleeve jerseys are excellent options for staying warm without overheating. The new convertible jacket has sleeves that come off with a simple tear-away snap.