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Take a walk through the shop with us! We've got a beautiful set-up inside that we'd like you to browse.

Spring in Wisconsin always needs some color. Even just the pop of color on the Townie make riding fun!

We have our favorite road bikes "framed."

New! The Mountain Bike Section

Featuring Trek, Orbea, and Pivot mountain bikes. Don't forget 100% riding gear and a Lazer helmet to complete the look (and your cool factor).


The Marlin is popular among our beginner mountain bike team members. At a lower price point, you still can have a great trail experience with it's wide range of gears and front suspension.

Marlin 6 & 7 are carried at the shop. This bike is great for getting to school or for hitting the single track trails.

You'd never guess...

These are e-bikes!

We ride ebikes to the post office and to grab a pick up lunch for the store. Watching the world whizz by is incredibly satisfying and exhilarating. 

On an e-bike you could keep pace or beat Doc on a 50 mile ride with 2,000 ft of climbing. Sure, you had help, but what a great way to tour the kettle moraine!

Ride across the state without being a endurance athlete on an ebike. Stop to see the sights, enjoy good food, and keep piling on the miles.

Give us a call. Let's talk about your new bike!

Continue Browsing our curated clothing

From layering to comfort, we hand selected these items for a reason!

Helmets

Pictured above is our selection of casual riding helmets on the lower shelf by Giro and Bontrager and mountain bike helmets on the top shelf by Lazer and 100%.

Pictured below is our selection of road helmets. The bottom shelf displays mid-priced helmets while the top shelf displays aerodynamic helmets for the road speedsters. Giro's vanquish helmet comes equipped with an eye shield: no more behind-the-ear rubbing of sunglasses. The shield also allows you to keep your prescription glasses on while you ride without foregoing sun protection.