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Journal

Why Do We Build Custom Bikes? -- Project Gunnar Hyper-X

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If a picture is worth a thousand words, a custom bike is worth a thousand more. Perhaps you've thought about getting a custom bike, or maybe you already know what you want and are putting some money aside for it. Here is why you should consider a custom bike if you haven't yet.

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Vittoria Corsa G+ Tires - Graphene Tire Technology

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When it comes to the rubber keeping your bike connected to the road, wouldn't you prefer to have the world's most advanced material working for you?

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Watts Up with Electric Bikes?

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The bicycle is a simple solution to many complex problems. It's the world's most efficient form of transportation, but is only used for about 1% of all trips in America. Although a car or truck is much less efficient and costs a lot more money, many people still prefer to drive two tons of steel two miles across town to cash a check, get a haircut, or pick-up food.

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ZIPP 404 Firecrest - Get to Know Speed

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Speed is one of humankind's greatest obsessions...

...And there's no better way to feel speed than on a pair of ZIPP wheels.

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Norco Search - When You Only Need One Bike

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The universal equation N+1 is commonly recognized among cyclists. It's about as straightforward as math gets and represents the number of bikes a cyclist needs, with N being the number of bikes currently owned. But what if there was a bike that caused a mathematical fallacy?

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Domane Deluxe - Getting to Know SLR

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Every so often an invention comes along that, truly, is a game changer... For the endurance road cyclist, that came in the form of Trek's ISO Speed decoupler. 

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TIME for TIME

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Passion has led people to unbelievable experiences beyond basic utilitarian needs, and France has it in spades...

...French artisanship is a lifestyle founded on the principle of producing an exquisite experience. We've partnered with TIME Bikes to bring that experience to Wisconsin.

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Trek Emonda ALR - A New Age of Aluminum

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On an unseasonal ride along Lake Michigan, I find salt, dirt, and grime deposited on my face from the wheel I was hugging. A misty winter crosswind being thrown our way was a good reminder that we were still alive. Though most cyclists wouldn't consider 50 degrees and damp to be favorable for riding, this sort of weather brings out...

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Ritchey Logic - Makes Perfect Logic

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Repeat after me ... Steel bikes are heavy. Steel bikes are heavy. Steel bikes are heavy. It's fun to say because everybody is saying it, and it feels good to agree with others. But where is the logic in that?
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Weight matters in cycling. It affects how easily you can accelerate from a stop sign, which power zone you need to ride at to hang with your fast friends going uphill, and...
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