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The new Trek Madone Gen 8 combines the Madone and Emonda to create a single option high performance road machine for riders craving the most speed in the lightest package.

 Starting at $3499.99 for the SL 5 (not pictured).

Pictured is the SLR 7 in ERA White on location in Dousman, WI

Our Early Summer Clearance is HAPPENING NOW

This is your sign to buy the bike before someone beats you to it!

Feature in-store special: 22/23 Trek Verve+ 2

Bosch e-bike system / Upright riding position / Daytime running lights / Fenders / Rear cargo rack

Clearance price $2299.99 / Regular price $2849.99

What do you get when you buy a bike from Bicycle Doctor?

Buying a bike is an investment and we know first hand what occurs if the bike isn't assembled properly, or the big box brand doesn't provide after sale support or when your new bike needs adjustments after that initial wear-in period. You want to know you have support. So here's what you get:

•More money in your wallet.
•High quality product with great after sale brand support.
•Test ride your bike before buying it.  
•Bike assembly by certified mechanics and service that we stand behind. 
•One year of mechanical support for the wear-in period of your new bike.
•$50 Service Credit towards your tune-up after 1 year from purchase.
•Assurance of proper, correct fit that should be a common industry practice but not often provided elsewhere.

We are located on the...

Getting to your local bike and Nordic ski shop is pleasant when it’s easy.  This season with current road closings on Hwy 18/Hwy 67, we’ve mapped it out so you can continue to find us without additional time or frustration. If you need help with directions, visit our website or the DOT website.


From I-94 & Hwy 67:  Head south on Hwy 67. Continue 0.8 miles pass Hwy 18 to Ottawa Road. Turn right/west on Ottawa Road. Continue 0.55 miles to the intersection of Main Street. Turn right/north on Main Street. Bicycle Doctor is located at 105 North Main Street.

Rocky Mountain Bikes Sold Here!

Free E-Bike Test Rides

Bike buying made easy - We help you determine the best bike for your needs and fit it to you! All you have to do is show up!

If you're here for savings (and who's not?) 

You're going to love checking the Manager's Specials section of our website! While not the latest releases, these items are still very shiny and awesome to own + savings $$$ that you can spend on accessories, riding gear, and/or future service!

Bike Tune-Ups

Bicycles are safer to ride and operate smoother when they receive routine service.

Ski Service

Our ski techs get to know you on a personal level and take great care in servicing your skis.

We sell honey from a local beekeeper