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WELCOME TO YOUR FAVORITE LOCAL BIKE and NORDIC SKI SHOP! 

Join a community of cycling and Nordic skiing enthusiasts, receive product and service updates, and learn about local events

Give us a ring for sales or service (262)-965-4144

A test ride could be all it takes to feel why it's time to update your bike. Our low prices and safe location for test riding are an unbeatable combo. We offer an informative, friendly, no pressure experience to help you find the right bike.


We offer guidance on:
-Sizing/Fitting
-Features
-Operation


Our goal is to make bike buying enjoyable. We match regional prices from authorized dealers and offer free shipping for models we don't have in stock.

Shop New Clothing & Accessories

Car Rack Special


Saris Superclamp EX-2

Carries 2 bikes, up to 60 lb/each

Integrated locking cables secures bikes to the rack

Locking hitch pin secures rack to the car

Universal hitch works with 1¼” and 2” hitch receivers


SALE $429.99

Reg $579.99

Bike Tune-Ups

Bicycles are safer to ride and operate smoother when they receive routine service.

Ski Service

Our ski techs get to know you on a personal level and take great care in servicing your skis.

New Bike Day is the best day!

What do you get when you buy a bike from Bicycle Doctor?


Buying a bike is an investment and we know first hand what occurs if the bike isn't assembled properly, or the big box brand doesn't provide after sale support or when your new bike needs adjustments after that initial wear-in period. You want to know you have support. So here's what you get:

•More money in your wallet.
•High quality product with great after sale brand support.
•Test ride your bike before buying it.  
•Bike assembly by certified mechanics and service that we stand behind. 
•One year of mechanical support for the wear-in period of your new bike.
•$50 Service Credit towards your tune-up after 1 year from purchase.
•Assurance of proper, correct fit that should be a common industry practice but not often provided elsewhere.

Get a Pinarello Made to Order

To do it right, all Pinarello orders begin with a fit assessment. All Dogma models are made in Italy with the world's best parts. Enter the Pinarello brand with the F1 or X1 starting at $3500. 

Demo a Pinarello this August!

2025 Rocky Mountain Element

As fast uphill as it can go downhill - a true cross country bike that doesn't take itself too serious

The new Trek Madone Gen 8 combines the Madone and Emonda to create a single option high performance road machine for riders craving the most speed in the lightest package.


 Starting at $3699.99 for the SL 5 (not pictured).


Pictured is the SLR 7 in ERA White on location in Dousman, WI

We are located on the...

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Free E-Bike Test Rides

Bike buying made easy - We help you determine the best bike for your needs and fit it to you! All you have to do is show up!

If you're here for savings (and who's not?) 

You're going to love checking the Manager's Specials section of our website! While not the latest releases, these items are still very shiny and awesome to own + savings $$$ that you can spend on accessories, riding gear, and/or future service!

A Cycling Breakthrough - Technology that Connects Us

Read about the benefits of e-bikes