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The Bicycle Doctor Difference

We are well-rounded when it comes to the products and services we offer, and we believe in delivering the best experience at all levels. At Bicycle Doctor, it's more about the connection you make with our staff and the personalized service you receive, not how much money you spend. The saying "you get what you pay for" still rings true, but we make it less about the cost and more about the quality of care and service you and your equipment receive when you visit. The difference between the best experience and the "I got it for less" experience could be life changing. Not all products are created equal, and sometimes a budget option can lead to a poor experience caused by discomfort or lack of enjoyment. If you don't enjoy it, you may not continue doing it. But if the experience is the best one you could possibly get, it becomes much easier to stick to your goals. When it comes to bicycles and Nordic skis, you're investing in more than equipment. You're investing in a better version of yourself that is fitter, healthier, and happier. We don't recommend products purely based on price because there are more important factors to consider while working with you to determine the best fit, best solution, best level of enjoyment - so that you get the best experience. Higher price doesn't always equal better experience. Every individual is different, and we're committed to each individual's quality of experience. 

Supporting our community during the 2022 Ride Across Wisconsin