When the garage became too small for repairs and bike sales, Bicycle Doctor moved to a strip mall in downtown Oconomowoc, WI. In 2001, the Doc built his dream store in Dousman, WI located alongside the Glacial Drumlin State bicycle trail.
While riding with some of the most competitive cyclists in the area, Doc realized the difference in performance from a good position versus bad position on the bike. He has taken this knowledge and passionately applied it to educate customers on the importance of correct fit and function. Over the years, Doc has built a reputation and a following because of his enthusiasm for cycling and Nordic skiing. His belief is to only sell bikes, skis, or other product that is a perfect fit for the customer and its intended use.
Today’s shop has a warm organic feel with its high ceilings, big cedar timbers and natural light. It is just a short 30 minute drive from Milwaukee, 45 mins from Madison, and 15 mins from Waukesha. First time visitors regularly comment on the store’s unique character. The Doc has always surrounded himself with a great staff of knowledge able cyclists, which includes his wife and co-owner Barb. There’s even a bar with a great selection of micro brews and energy drinks to refuel after one of the many organized group rides hosted by the store. Doc’s band occasionally entertains at the store and it always draws a big crowd of silent sports fans. So watch for a friendly wave from the Doc on the roads or ski trails and give him a wave back.
"I just want to say again that you got yourself the greatest shop EVER. Harry and Laurie, there are no words to express my gratitude for you this week. Tom and Barb, thanks for all the tips and encouragement yesterday! I look forward to getting out to ski again today because of my most incredible experience"
-Cathy Golata Toniazzo